Have you ever stopped “doing” marketing and instead thought about looking at your marketing from a different perspective? Instead of thinking about all the different things you need to do in order to push your business to new and existing clients, think about what you want to achieve.
By thinking about your goal before you initiate the activities you need to do, you start to think about how you can achieve the goals you want rather than doing everything and anything. You can see the end goal and the next thing for you to do is understand how you can make that goal a reality. Some examples:
- Increase sales by 20% in the next quarter.
- Engage with a new target audience!
- Get new premises for your business within the next year.
All these goals and more can be achieved, rather than undertaking marketing with a blindfold - get there in the most productive way, start thinking about marketing differently.
Marketing strategy = holiday planning!
Think about a strategy like you are going on holiday. The holiday is the goal. But what do you need to get on holiday? You need to research what holiday is best for you and your needs, book and pay for the holiday, pack your bags, plan your travel, and get there on time. So, why do we not think of marketing like this?
With a more strategic approach to marketing, you can achieve your targets with small simple everyday tasks that all help work towards your end target.
First you need to complete your research, then:
- Define the what goal(s) is it you want to achieve
- State why you want to reach these goalsand why?
- How will these goals is benefit the company? and
- Based on previous performance, are your goal(s)is this realistic?
Looking into how the goal you set will benefit your company will help you to visualise the necessity and importance ofto reaching it. If you have previous performance data to look at, have you had a goal like this before? What was your experience last time? This information will all help you to create a step-by-step strategic plan for your marketing strategy in order for you towhich will help ensure you achieve your goal.
Making a plan
Next, you need to create a plan. What activities are required for you to achieve your goal? These are the activities that you need to focus on to work towards your goal. This could be:
- Looking at how your consumers engage with your company and how you can continue to do this in the most effective way.
- Do you need to grow your contacts by going to more networking events to improve the visibility of your business?
- Do you need to revaluate your key message and make it more defined and consistent throughout your communications?
The tasks you plan are strategic because they are all working together to achieve one goal.
Don’t forget most plans never run completely smoothly. So, if you run into any situations that happen to alter your plans slightly do not worry about it. You can easily adapt your plans. As you have the plan in place already you can mould the activities you have planned to suit the current situation. But, as you create your new plan, in the back of your mind you will think about how any changes will affect you reaching your goal.
So, now you are thinking about marketing not just as that laborious job you must do in order for you to get business, you now think of it like going on a holiday. The holiday is the goal you have for your business. Now. How are you going to get there?
Need a helping hand?
We have an AMAZING online platform which allows you to work on your marketing strategy anywhere using our unique Button Methodology and the fundamentals of marketing. From a results driven perspective, we help you to plan, track and implement your marketing strategy by planning your marketing activities around your goals.
Stitch your company’s marketing button firmly in place, as you complete tasks from your different button holes which are the 4 key areas we have identified from our years of experience. The best of it is, your marketing strategy is with you wherever you go as you can access it on a desktop or on a mobile device, so no need to worry about what file it is in… Marketing strategy solved at the touch of a button.
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