You may have seen or been part of the ‘This is Marketing’ campaign, which set out to ensure marketing is recognised as a professional discipline.
We recently held an event ‘Putting the ‘M’ in marketing’ in which we discussed ‘what is marketing?’ and some great points were raised throughout.
In case you missed it, there is a podcast available to listen to now:
The podcast covers:
Introduction to the recent "This is Marketing" campaign
Results and accuracy of the campaign
Views on what marketing is and its value
The value of taking a strategic approach to marketing
How a process based solution brings opportunities, motivation and creativity
If you want to find out more about My Marketing Button, why not book a free 1:1 demo at a time of your choice?