In conjunction with Charlie Nettle, founder of the "This Is Marketing" campaign, we will be looking at what marketing means – how does a business define this?
In a cluttered environment we seek to bring clear thinking around how and why the marketing element of a business needs to be structured to generate results.
Introduction to the recent "This is Marketing" campaign
Results and accuracy of the campaign
Views on what marketing is and its value
The value of taking a strategic approach to marketing
How a process based solution brings opportunities, motivation and creativity
Expect to come away with fresh insight, new thinking and a process for supporting activity that will help your business achieve its goals.