Case study: Accountancy practice AbacusBean gets ahead with My Marketing Button

Discover how dynamic accountancy practice, AbacusBean was empowered by My Marketing Button to set up a motivated marketing team, create structure, set goals, generate ideas and get "a million miles ahead of where we were before".

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[podcast:mmbp-01]

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Summary

North East accountancy practice AbacusBean started their marketing journey with a workshop "Marketing Strategy: A Framework for Success" from our sister company, Red Button Marketing & Training.

Managing Director, Beverley Goodall said "The light bulb came on pretty much straight away and the workshop sparked lots of ideas. The great thing was that we could see potential where we could implement activities which didn’t necessarily cost a lot of money, but which would help open up new markets."

The next step was to sign up for our online platform which provided a framework to follow as she set up a marketing team, set quarterly goals, assigned tasks and generated ideas.

Beverley said "Within a couple of months, we are a million miles ahead of where we were before and we’ve barely touched the sides of what is possible...

...The software and underlying methodology supports us and has given us a deeper understanding of the marketing activities we are doing and why.” 

You can read the full case study here (PDF, 428KB)

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