First profile your business (button holes)
Profiling the four key areas of your business, or button-holes is crucial to developing an effective marketing plan. Check out our blog post to get started.
You’ll also need to set some short and long term goals. The SMART framework is great for this! My Marketing Button is based on quarters of the year, so why not set some goals for the current and next quarter?
This handy infographic guides you through the process.